Cookie policy
Last updated: October 26, 2026
A cookie or tracker is a small file or identifier stored on your device. We use the trackers the site needs to work and, only with your consent, trackers for audience measurement, advertising and the assistant's memory.
Your choices
Every tracker that is not strictly necessary waits for your consent. On your first visit, a banner lets you accept all, decline all or customise, and declining is as easy as accepting. You can change your mind at any time with “Manage cookies” at the bottom of every page. Until you accept, no non-essential tracker is set.
Categories
| Category | Purpose | Examples | Duration |
|---|---|---|---|
| Necessary | Security, the language you chose, remembering your cookie choices, bot protection | Consent preferences, language choice (im_locale), Cloudflare Turnstile | Up to 12 months |
| Audience measurement | Understanding how the site is used and improving its pages (heatmaps and anonymised session recordings) | PostHog, Google Analytics 4 | 13 months maximum |
| Advertising | Measuring how well our campaigns perform and showing you relevant ads | Meta, Google Ads, TikTok, Snapchat, LinkedIn | 13 months maximum |
| Assistant | Picking up your conversation with Synapse from one visit to the next | Synapse visitor identifier | 30 days |
Detailed table, tool by tool:
| Name | Category | Type | Purpose | Duration |
|---|---|---|---|---|
im_consent | Necessary | Cookie | Remembers your cookie choices. | 182 days |
im_attr | Necessary | Cookie | Remembers the campaign or site that brought you, to attach it to your request. Never shared without your consent. | 90 days |
im_locale | Necessary | Cookie | Remembers the language you chose, so the site stops suggesting another one. | 365 days |
im_booking | Necessary | Session storage | Keeps your answers to the booking form during your visit. | Until you close the tab |
im_booking_done | Necessary | Session storage | Shows your booking details on the confirmation page. | Until you close the tab |
im_engaged | Necessary | Session storage | Notes whether you opened a demo or the Brain explorer during the visit, to prepare the call. | Until you close the tab |
im_sound | Necessary | Local storage | Remembers whether you turned on the sculptures' sound. | Until you clear it |
im_swatch | Necessary | Local storage | Remembers the colour you chose for the sculptures. | Until you clear it |
_ga, _ga_* | Analytics | Cookie | Google Analytics: counts visits and journeys on the site, without identifying you. | 730 days |
_gcl_au | Advertising | Cookie | Google Ads: links your request to the Google ad that brought you, to measure our campaigns. | 90 days |
_fbp, _fbc | Advertising | Cookie | Meta (Facebook, Instagram): links your request to the Meta ad that brought you, to measure our campaigns. | 90 days |
Session recordings
When you accept audience measurement, some sessions may be recorded to understand where people struggle to navigate. Form fields and typed text are masked and never recorded.
Data processed outside Algeria
The analytics and advertising tools, and the bot protection, are provided by companies that process data outside Algeria. The privacy policy describes these transfers and the framework of Law 18-07 as amended that applies to them.
Contact
contact@icosmind.com